Pricing Like a Badass

Pricing Like a Badass

How to reverse engineer your pricing strategy so you can confidently charge your Holy Fuck Pricing, for good, without the fear or overwhelm

Pricing Like a Badass is a 6-week community program for service-based entrepreneurs ready to make a transformative, lasting shift in their pricing and income by blending strategy AND intuition.

Round 2 of this badass program kicks off July 17th
(Round 3 will be in Q1 2024. Sign up for the newsletter if you want to be notified!)

You deserve to get paid. Period.

〰️

You deserve to get paid. Period. 〰️

Hibaaq joined in the first cohort and now has the tools she needs to level up her mural business and bring in even more income. In her words:

“I learned so much in this. Invest in yourselves y’all. It makes it so much easier to run a business and feel like you actually know what you’re doing. ❤️

Thank you Jess for helping me stop crying at the sight of spreadsheets. 🙏🏾✨ Thank you for everything! You’re an amazing coach and mentor.”

Tell me if any of these sound like you… 

  • You feel dissatisfied or underwhelmed by the income you’re currently making or the rates you’re currently charging.

  • When it’s time to price a new offer or service, you get that anxious feeling in your belly and have no idea where to even begin.

  • Your pricing strategy feels more like a guessing game than an actual strategy.

  • You catch yourself telling others that you’ll raise your prices when you’re more advanced in business or more confident in the value you provide.

  • You believe that low-balling clients is a rite of passage as a small business owner, and that charging lower rates than you truly want to is just part of being in business.

  • You struggle getting your energy behind your current prices, so you avoid selling because there’s a part of you that feels you don’t deserve to charge what you’re charging (or what you want to charge).

  • You’re scared to bring up pricing with potential clients because “what if they tell me I’m too expensive?”

If you’re thinking “hot damn, yes, that’s me lol,” I hear you.

And trust me when I say that you’re in great company. The vast majority of entrepreneurs struggle when it comes to knowing what to charge and feeling confident in the strategy and process of determining their prices.

But here’s my question… what if the “right” to charge prices you’re EXCITED to be paid isn’t something that only comes with more experience, time, or education? What if it’s actually something that comes from embodied confidence in the value of your work and the quality of the experience your clients have when working with you, and a rock-solid trust in your data-backed pricing strategy that ALSO honors your own intuition and gut feelings? 

I’m telling you, this shit is possible for you right. fucking. now.

In Pricing Like a Badass, you’ll get clear on your numbers to visualize and identify trends and patterns in your business. By understanding your value and learning to trust your intuition, you can build new pricing strategies that stand the test of time.

No more anxiety. No more doubt. And no more total shit-your-pants PANIC when sharing your pricing with clients.

Together with a powerful community of business badasses, you’ll be able to eliminate the confusion when trying to come up with a new pricing formula or project proposal. We’re ditching the fear and shame as we shift your mindset from scarcity (not enough) to abundant (plenty).

Who’s with me? Are you ready to charge your Holy Fuck Pricing and finally fucking believe in the value you bring to your clients?

It’s time to take your power back, reclaim your confidence, and start Pricing Like A Badass!

Are you ready to commit?

〰️

Are you ready to commit? 〰️

Ally joined us in the first cohort and walked away with confidence, clarity, and a whole new pricing system for her illustrations and murals. In her words:

“I signed up for the Pricing Like A Badass program first of all because I love working with Jess, but also because every time I needed to give a client a quote I would stress for days. I was also getting burnt out from doing so much work and not getting paid nearly enough for the value I bring to projects.

The program helped me to start setting up organizational systems to keep track of money in ways I’d never thought about. My anxiety around money has drastically decreased because I have clear money goals and steps to achieve them backed by numbers. I feel more confident discussing money with clients and have a beautiful new pricing system to make pricing projects easy peasy. Plus the community aspect is so fun!”

 What’s included?

  • We’ll meet every Money Monday for 90 minutes as a community.

    Each week we’ll break down HOW to charge for your value and WHY you deserve to. Get ready for spreadsheets, business templates, mindset prompts, and a whole lot more. There will be plenty of time to live workshop your numbers, answer questions, and more.

    We’re doing this together because a community setting helps you follow through and actually do the damn thing. We all know how hard it can be to find the motivation to do it on our own sometimes.

    I encourage you to set aside the time to show up to these calls, but in case you miss one, all the recordings will be up in the google drive for you to review.

  • You receive access to a google drive full of resources, spreadsheets, and templates that we’ll review on our weekly calls so you can start using them immediately. All of our weekly call recordings will be uploaded here as well.

    If you’ve been following me for awhile, you know how much I love my spreadsheets. You’re going to get access to all of the pricing ones WITH time on the calls to work through them — and I’ll be there guiding you the whole damn time.

  • Everyone will be added to a private Discord community and channel exclusive to current and former program clients to ask questions, get accountability, and stay informed. Programs like these help establish meaningful friendships. You’re going through the same things at the same time, and that can lead to a beautiful bond. Lean into these business friendships to help you grow and stay on track!

  • This program includes one-on-one support in the form of 3 30-minute calls. This is dedicated time for us to talk about how you can implement everything you’ve learned and stay on track with your goals and intentions.

    That’s a total of 90 minutes we can spend during this program dedicated to diving deeper into what you specifically need and coming up with a plan to accomplish it.

  • Ready to sign up for Pricing Like a Badass? Cool! We’ll start with you booking your kickoff call so we can chat through any specific questions you have, how to best accommodate your needs, and contract and payment terms. A full 60 minutes to prepare you for the program. It’s like a free Power Hour Session!

Who is invited?

Calling in all creative service-based entrepreneurs who are ready to create lasting results for their business in a short period of time!

This program might be a good fit if you:

  • Enjoy my style of coaching and support — aka straightforward and pragmatic with lots of compassion, intuition, and magic.

  • Are ready to make more fucking money in your business so you can support your lifestyle.

  • Want to have spending power to be able to support businesses who reflect your values.

  • Have been running your creative, wellness, or spiritual business for at least 12 months (so we can look at your data, patterns, and trends).

  • Feel ready to commit to charging your value and rewriting your money story.

  • Are looking to incorporate strategy AND intuition into your business.

  • Want to be a part of a community of like-minded people.

  • Believe in equity and equality (bigotry and hatred will not be tolerated)

Pricing transformations from previous clients

  • "I went from charging $1,500 to $7,000 for branding projects within a year of working with you. That's bananas to think about!"

    – Kristy, Designer and Goal Coach

  • "I just quoted the biggest mural project I've ever done, at $40K, and the client didn't even blink (!!!), and now I'm wondering if I should've charged more. Thanks Jess for all the inspiration!!"

    – Elaine, Muralist

  • "The way you helped break down what I do, what I offer and the huge price difference between where I was and where I could be was so mind-blowing in the best of ways."

    — Jessica, Intuitive Badass

What’s the investment?

$1,500 USD

Round 2 of this badass program kicks off July 17th
(Round 3 will be in Q1 2024. Sign up for the newsletter if you want to be notified!)

Book your bonus one-on-one kickoff call, fill out the form, and make a $250 deposit. Once you do that, I’ll send you a contract to sign and options for processing the remaining payment of $1,250.

Contact me if we’ve worked together before — I have a discount code for ya as a thank you :)

I believe in full transparency. The value of this program is based on the tangible deliverables (weekly calls with workshops and one-on-one support) and the intangible ones (my skills and experience as a coach, plus the long-term transformation this will bring to your business). I determined the price of this program with a blend of strategy and intuition — the same method you will learn inside Pricing Like a Badass.

I trust that you will make this investment back quickly and so much more beyond that because of the way this program will shape the way you approach your pricing moving forward.

I only recommend you sign up if it feels like a good fit and you have the money to spend.

Reach out to me any time with any questions!

Week by Week Breakdown

What you’ll learn each week in the program and the resources you’ll work through to use for years to come!

    • Money Mindset

    • Separating your self-worth from your value in biz

    • Unique Business Magic

    • Why we get to charge our Holy Fuck Pricing

    • Resources for you to work through: Astrology Magic for Your Business PDF, Hourly Rate Spreadsheet (and Yearly Budget Breakdown), and Goals, Budget, + Business Expenses Breakdown

    • Definitions of money terms we need to know in business

    • Gathering and reflecting on previous years

    • Using our numbers and metrics to set new goals

    • Resources for you to work through: Year over Year Comparison, Business Investments Tracking Spreadsheet, IRA/HSA Contributions Tracking Spreadsheet, and Quarterly Goals Check-In Template

    • Value Pricing 101

    • Creating your own pricing formula

    • Your offer suite

    • Resources for you to work through: Offer Suite + Promotion Spreadsheet and Goals, Budget, + Business Expenses Breakdown

    • Boundaries and advocating for yourself and your pricing

    • Communicating with clients across all your language

    • How to not second guess yourself

    • A ton of resources for you to work through, including: Project Cost + Hours Breakdown, Raising Your Pricing Scripts, and Testimonial and Feedback Prompts

    • How often and how you want to check in on your business, pricing, and income

    • Setting goals that feel achievable AND a little bit stretchy

    • Keeping in mind that business is allowed to shift and evolve —it's normal!

    • Resources to work through: Quarterly Goals Check-In Template and Offer Suite + Marketing Spreadsheet

    • Recap what we learned each week

    • Review reminders and affirmations for when you're doubting yourself

    • Go through all resources and more journal prompts

    • Wrap up any final questions

FAQs

  • Yay! Book your bonus kickoff call, fill out the form, and make a $250 deposit. Once you do that, I’ll send you a contract to sign and options for processing the remaining payments.

    On your bonus kickoff call, we’ll chat through any specific questions you have, how to best accommodate your needs, and contract and payment terms. A full 60 minutes to prepare you for the program. It’s like a free Power Hour Session!

    Then our weekly calls start on July 17th every Monday until we end on August 21st. I’ll have periodic office hours open for additional one-on-one support that you can book at your convenience.

    I cannot fucking wait to support you charging your Holy Fuck Pricing, for good, without the fear or overwhelm. Woo-hoo!

  • This community will be made up of a small intimate group of business badasses. There will be 2-4 people with a variety of experience — anywhere from 1-8 years spent running a business, whether full time or partially as a side hustle. Everyone who joins will be a creative service-based entrepreneur like you focused in the creative, wellness, and spiritual spaces! This includes designers, muralists, VA’s and OBM's, copywriters, photographers, coaches, astrologers, tarot readers, painters, illustrators, strategists, retreat hosts, and beyond.

    But that’s what they do. Who are they deep down?

    They’re open-minded, emotionally intelligent and vulnerable, creative, and kind. They are craving a safe space to talk about money and finally feel valuable in their craft. They likely enjoy magical tools, such as astrology and lunar cycles, oracle and tarot cards, reiki, meditation, and the like. Most importantly, they love to learn and evolve with their businesses, which are truly a reflection of themselves.

    You’re in good company if that’s your vibe too.

  • This can be flexible based on everyone’s availability, but right now the plan is every Money Monday for 6 weeks at 2pm EST. If you’re in a different time zone, let me know and let’s see how we can make this work for you!

  • Great question! On top of our 90-minute weekly calls and if you book your 3 30-minute office hours, you’re also going to want to spend a bit of time reflecting and reviewing on what we learned and discussed. According to the first cohort, that looks like an additional 1-2 hours. In total, committing 3-4 hours each week feels like a healthy estimate to prepare for when you join the program!

  • Fuck yeah it is! Any investment in business coaching and continued education should be 100% tax deductible (yay write offs!) according to my accountant and the financial advice I’ve received. Please check in with your tax pro to make sure.

  • You’ll be able to copy all the resources to your own google drive to keep and use FOREVER AND EVER. I always recommend you revisit the information as often as you need to.

  • Unfortunately, no. I say that because it’s important to have an understanding of your business to work off. This program is a really good fit for those who have been in business at least a year so we have real tried-and-true offers, stats, and numbers to reference as we reverse engineer our pricing.

    A Power Hour Session may be a better fit for you if you’re looking to get guidance on the basics of business! I’d love to support you in that way.

  • It might not be. I encourage you to talk to a trusted therapist. If you have a specific question, my DM’s and email are always open to double check. This program and any coaching I offer is holistic, but it is not actual therapy as I have not been trained or educated to be a therapist or counselor. Since it is a group-setting as well, if you don’t feel comfortable opening up about your money story, this program may negatively affect you and that is the LAST thing I’d want you to feel from this.

  • All currencies are in USD. To that end, any mentions of financial topics throughout the course are based on my experiences and costs in the US but may still be applicable in other countries.

  • Asking for and giving refunds suck, plain and simple. Here’s my thoughts on the matter.

    This program holds a lot of valuable information to get you long-term results in a short-term container. If you feel the program isn’t a good fit for you in the first 2 weeks, let me know via email.

    Ethically I believe in refunds, but I also know what my time and energy is worth (because, you know, I am a pricing coach!). That being said, I will honor your deposit made to book your spot, and this can be transferred to other offers should you wish to unenroll from the program. I’m here to work with you and figure out how best to move forward in a way that fits you and your business.

    Please be mindful of this before signing up. I am always here for questions about the program or on this matter!

  • That’s okay! We’ll have those up on the google drive for you to watch anytime to catch up.

Here’s the thing, when you’re confident in your value AND the pricing strategy that supports your rates, that energy is felt.

Your audience and potential clients trust that you know your shit, that you know how insanely worthy you are of being paid what you charge, and that you’re going to deliver them an exceptional experience and transformation. 

This doesn’t just lead to more sales… It allows you to get your work in the hands of more people who deeply value you and your craft. You’re able to call in more aligned clients and opportunities AND you feel more satisfied and fulfilled by the work you do because you aren’t silently (or subconsciously) resenting your clients or customers for paying you less than your value. 

Are you ready to get paid what you deserve and finally build a thriving business you fucking love?

Round 2 of this badass program kicks off July 17th
(Round 3 will be in Q1 2024. Sign up for the newsletter if you want to be notified!)