The Mural Business Course
A self-study course for serious designers who want to create a profitable and sustainable mural business
Visualize a world where you book $10K+ murals, work with amazing clients, and get to share your voice through your designs.
You wake up every morning and feel empowered by what you do. You only take on projects that light you up and clients who align with your values. You spread messages that matter through your murals.
You know who you are on a deep level — you know your why, your personality traits, and what makes you unique. You’ve created a business that radiates these qualities and actually works for you. You emanate who you are through your business and your murals as you share your voice with the world. It’s a special place to be.
Your confidence and values are contagious — clients flock to you. They respect the boundaries you’ve created in your business from your process to your pricing. You charge your Holy Fuck Pricing for every single project and have minimums in place to honor your time and energy. You’ve released your scarcity money mindset and genuinely feel you deserve to get paid. You make six-figures, hire painting assistants at an ethical rate, and never stress at tax time (because you’ve already set that money aside!). You always get a deposit up front before doing any work because you value yourself that much.
You feel seen, finally. You go out and make an impact with your large-scale designs that you paint all over town. You protect the planet with every mural by keeping sustainability in mind through reusing supplies, choosing healthy paints, and more. Your business is sustainable, profitable, and incredibly aligned for you.
You could choose to have a mural business that aligns with who you are, what you want to say, and your values right now, all while making six-figures ... or you could waste years trying to get there and continue to DIY without any support or direction.
Imagine the day when you are running a six-figure mural business. Instead of overwhelmed and burnt-out by all there is to do, you have efficient processes, pricing formulas, and a clear style that clients gravitate towards.
Instead of being aware of your purpose as a muralist, you will meander through, wasting years of your life not creating work that lights you up or not getting paid for the work you want to do. Not knowing who you really are behind your business means not feeling fulfilled. You don’t want that!
Instead of miserable clients, you attract ideal ones that admire your style, respect your boundaries, and want to work with you specifically. These Hell Yes ideal clients are out there, I promise you this.
Instead of continuing to undersell your mural services and struggling to book murals, you reach monthly and quarterly goals and bring in six figures consistently.
You can piece-meal with freebies, random education you find online, and blogs, or you can learn how to create your own systems and pricing formulas for your mural business with the guidance of this course and mastermind.
If you are only booking low paid murals and having clients question your pricing all the damn time, this is for you. Learn how to communicate your value, attract the clients made for you, and create a business that fits your lifestyle.
Let’s take you from underpaid to profitable as you book $10K murals and create the lifestyle you want with all the freedom and abundance you desire!
Introducing
A self-study course to shift your mindset from struggling to confident where you get paid to paint projects that align with who you are and what you want to say.
The Course Syllabus
1. The Basics: Finding out who you are and why you do what you do
Transforming your business from chaotic to legit and fully aligned with your personality, how you do things, and the reason you’re here.
Finding your Why (aka purpose)
Business setup (checklists and spreadsheets)
Being professional and what it means
2. Your Visuals and Voice: Defining how you show up in your business
Go from confused to having complete clarity on your mural style and who you want to work with to share it with the world.
Creating your branding
Finding your style, niche, and ideal clients
Marketing your business
3. Process & Pricing: Charge your value by finding your Holy Fuck Pricing
Reframe your scarcity mindset into an empowered abundant way of thinking where you know you deserve to get paid.
How to charge your Holy Fuck Pricing
Walking you through real project examples and processes
Finding clients
4. Tools, Sustainability, and Tips: Understanding all the tools you need
Shifting from unorganized to streamlined so you’re fully prepared to go out and book a $10K mural tomorrow!
Digital and physical tools you need to run a mural business
How to be as sustainable and green as possible as a muralist
A very brief overview into how to paint a mural
Additional organizational and mindset tips
5. Bonus Content: All the extra goodies!
Real project proposal examples and walk through
Setting boundaries around client communication
Understanding different communication styles
Templates Included
Design, mural, and subcontractor contracts (this is huge!)
Expenses breakdown spreadsheets (for personal + business) to find your salary, minimum pricing, and hourly rate
Money tracking (for invoices, project costs, project stats, payroll, and more)
Client outreach presentation template and multiple tracking spreadsheets
Paint inventory spreadsheet
Mural supplies checklist
And more!
What’s Included
The Mural Business Course isn’t a typical course. We’re diving into so much more than just business — we’re talking life stuff too. You won’t find a one-size-fits-all approach here. Instead you’ll receive encouragement and a few options for how to run your business (plus lots of prompts) to figure out you first so you can create a business that feels best for you.
4 Lessons + Bonus Content
Each lesson holds 3 videos to walk you through the topic with real examples, helpful tips, and an in depth overview to guide you through the workbooks.
4 Digital Workbooks
Packed with resources and introspective questions, these editable PDF’s will help you find the answers you’ve been looking for. You can type right in the workbook too!
Google Drive Templates
Business spreadsheets, docs, and more to get you up and running your business like the badass you are!
Recommendations
Helpful books, courses, podcasts, and more for additional learning and expanding!
This course is perfect for designers like you who …
Want to start painting murals professionally but don’t know where to start and what you need as a business
Feel like you’re undervaluing yourself already
Have no idea how to price a mural project
Want to make a bigger impact with your art to be seen and heard
Are over not feeling enough and constantly second-guessing yourself in your business
Struggle with finding clients who value your work
Are all about community over competition and raising the industry standards for us all
Love having actionable steps and homework to get them organized
This course is not for you if you:
Are not interested in diving deep into who you are through personality tests, introspective questions, and mindset work
Think you can do it all on your own and don’t want help
Question if you’ll make a return on the investment (I genuinely don’t see how you couldn’t!)
Enjoy feeling overwhelmed, stressed, and burnt-out
Don’t need guidance in what the course covers (Review the syllabus above please)
Are looking for a step-by-step on how to paint a mural (This course focuses on the business side of murals, not the painting side)
Real feedback from students
“When I signed up for The Mural Business course, I was pretty skeptical but my consultation call with Jess felt so good I signed up anyways. Before taking the course I felt like I was floundering around and couldn’t make a business decision confidently to save my life (hello major libra energy). After taking the course I feel drastically more confident in what I am doing. That’s partly because the course is full of helpful resources to get yourself organized and start acting like the professional you are. But also, the calls with Jess were AMAZING. She gets to the root of your problems and helps you break down any personal beliefs or feelings that are holding you back. The coaching calls got me excited to set goals and keep them. I’m finally on the path to charging the prices I deserve and pursuing my dream projects.”
Ally | Illustrator, Designer, + Muralist
See her work here
“Taking Jess' Mural Business Course is an incredibly invaluable experience! You'll walk away from it with not only a plethora of business management resources & tools that she's spent years collecting, but you'll also come out with a clearer view of yourself & your values as you embark on, or continue to, manage your own business. And on top of it all, she's kind, understanding, and always available to help! Do yourself, and your business, a favor and take this course!”
Saba | Visual Storyteller (Designer + Muralist)
See her work here
“My biggest win after taking the course was creating a more professional appearance to my business, which then attracted higher paying clients. Also I don’t know if I would have ever made a contract before having this course, and it’s been incredibly helpful in defining my boundaries in my business.”
Sam | Muralist
What’s the investment?
$444
2 monthly payments of $222
FAQs
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This course is focused on the business side of a design and mural business. We do discuss painting tips and tricks as well as a brief overview into the process, but the primary focus is business. We’ll also be reviewing supplies lists, all the components of pricing a mural project, questions to ask, and more — and each of these will be included within the workbooks to easily reference at any time.
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Any course fee should be 100% tax deductible (yay write offs!) because they are considered continuing education. However, it always depends on your situation, so check in with your tax pro to find out more.
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You'll have anytime access to all the videos for as long as the course exists. You’ll be able to download all the resources and workbooks though to keep FOREVER AND EVER.
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All currencies are in USD. To that end, any mentions of financial topics throughout the course are based on my experiences and costs in the US but may still be applicable in other countries.
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This course holds a lot of valuable information, and you’ll get access to the videos and workbooks immediately. Because of this, the course fee is non-refundable. However, if you’re not happy with the course or mastermind at any time, please don’t hesitate to contact me and let me know!
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This course is designed to provide you with all the info you need to run a profitable and sustainable mural business. However, you are 100% responsible for your progress and results from this course. That means that it’s on you to take what you learn and apply it to your business and put in the effort. I believe in you! It’s also good to note that not everyone’s style or niche will result in a $10K mural. For example, if you want to paint small murals in people’s homes, that likely won’t make you $10K a pop, but the possibility still exists for more public-focused large-scale murals. Money is always relative based on where you live and what your goals are.
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I created and updated the course in 2020 when I was running my six-figure design and mural business, White Coffee Creative — see the Insta here for proof ;) Motherhood pivoted my business to coaching, but my expertise then is what you receive now, through this course. You’ll notice the branding in the worksheets and videos is from my business then. There may be some slightly outdated information (like social media tips, etc.) but the main content is still applicable today.
