Branding that reflects your personality (with strategy to back it up)

For badass creatives and wellness practitioners who are ready for astrology-informed branding that actually feels like who you are and what you’re business is becoming.

The Brand Magic

Brand Magic is my signature process that blends strategy, intuition, and clarity through an astrology lens to create a bold, lasting identity that mirrors your energy.

This isn’t just about “making something pretty.” It’s about designing your branding in a way that liberates you. So you want to show up confidently, cohesively, and unapologetically in your business. It’s owning your next evolution, through your visuals.

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A prism on a white surface disperses a rainbow of light, casting a colorful shadow and spectrum.
A white card with a minimalist sun and ocean logo and the text 'Rita Toal' on a teal background, placed on a wooden surface alongside a sprig of green leaves.
Minimalist room with wooden floor, white wall, and four wall-mounted lights. A small black bag or purse with red accents is on the floor near the right side of the image. The wall has a logo with the word 'Helia' and circles with the text 'Health' un
Close-up of a hand holding a small card with geometric patterns in black, white, and yellow, against a blurred background of trees and outdoor setting.
A person's hand holding a shiny brown oval-shaped stone with white digital and graphic overlays, resting on a colorful striped woven fabric on a wooden surface.
A person holding open hands with text overlay reading 'Discover Change Within'.
A logo for Helia Health featuring a stylized geometric design resembling a lotus flower or leaf with four lines and a diamond shape in gold, with the text "Helia" in large gold letters and "Health" in smaller green letters below, on a light curtain b
Close-up of a clock with the words "Learn, the, change, within" arranged in a circular pattern around the clock face.
A large collection of branding, logo, and design elements for White Coffee Creative, including different logo styles, slogans, color palettes, and graphic patterns. The themes focus on creativity, community, empowerment, and boldness, with vibrant co
Business cards for Moss & Mortar, a landscape architecture and interiors company by Steve Preston. One card has a light background with leaf illustrations, and the other has a dark background with contact information.
A brown cardboard box with a colorful sticker that says 'Madison R. Short' and 'Vibrant photography for couples and small businesses,' partially opened with tissue paper inside, placed on a pink background.
Logo with the text "Myth and Moss" in stylized red lettering within a pink geometric frame on a beige background.
Illustration of a hand tying a knot in brown rope with a pink background
Collage of six Maryland scenes including a city skyline, a couple walking through a field, a beach, a wooded trail, a marina with boats, and people kayaking.
Aerial view of a forest with autumn-colored trees, featuring fall foliage with red, orange, yellow, and green leaves. Overlayed is a white circular logo with stylized leaves and water waves, reading "Trash Free Maryland."
Color palette guide showing six colors: Sunshine Yellow, Adventure Green, Sky Blue, Vintage Orange, Khaki, and Navy, with their hex, CMYK, and RGB values, along with a logo and branding guidelines for Upper Reach Meadery.
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URM_WeekendWater_4Pack_OnIce.jpg
URM_Mockup_BusinessCard_D03.jpg
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3PC_Mockup_Instagram.png
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  • "I loved working with Jess! She could see my brand, and found beautiful ways of reflecting my values & goals visually in ways that speak to my niche directly. I enjoyed feeling the creativity and graceful attunement to colour and image, and I felt supported and encouraged in the process! Thank you Jess!"

    — Rita Tojal, Owner of Rita Tojal

  • "Jess was a joy to work with and so helpful in helping me to redesign my brand for my business. I wasn't exactly sure what I wanted and she was amazing at guiding the whole process. She's incredibly professional, personable, and responsible. Communication was always super easy and I’m really happy with both the brand and the website which she redesigned as well. The whole experience was lovely. "

    — Kate Gust Overton, Owner of Helia Health

  • "I worked with Jess on a few design projects for Trash Free Maryland, namely the branding and collateral for our #LessLitterBMore Campaign and our #CheerstoCleanWater Initiative. Jess is a consummate professional - highly organized, responsive and thorough. Her creativity paired with her ability to extract the core needs and goals of a project allow her to design work that perfectly marries form and function. She was prompt on each deadline we set, and proactive in her communication when more insight or information was needed to keep a project moving. I'm thrilled with the results of the work she did for us, and highly recommend her!"

    — Ashley Van Stone, Executive Director of Trash Free Maryland

  • "Jess created a new logo, color palette, and brand collateral for my business. She was incredibly professional and responsive to my needs every step of the way. The entire process was so smooth and enjoyable! I loved working with Jess and would recommend her to any small business owner in need of design work. I’m looking forward to working with Jess again on future projects!"

    — Taylor Riley, Owner of Myth and Moss

The Deliverables

Every project is tailored, but here’s the experience you can expect:

  1. The Strategy Session — A collaborative kickoff where I dive into your story, mission, values, creative energy, and astrology. We define what your brand is really here to embody.

  2. Initial Concept Review and Live Refinement Session — Over a video chat or recorded presentation, I present to you your initial branding concepts. Over two rounds of feedback and revisions, I’ll refine your brand identity so it’s ready to roll and exactly what you’re envisioning.

  3. Brand Guidebook & Your Bold Identity — A guide that keeps everything cohesive and includes a complete logo suite, brand color palette, typography system, and playful details (hand-drawn icons, patterns, and/or textures). All designed to reflect your vibe and personality. You’ll receive final editable files to everything.

Why It Works

I’m a designer first, but I’m also a business doula, pricing coach, astrologer, and muralist with over 14 years of experience designing for nonprofits, creatives, educators, wellness companies, breweries and meaderies, and entrepreneurs who are here to make a bigger difference in the world.

My work blends:

  • Liberating truths (I’ll tell you what works + what doesn’t)

  • Intuition (your brand has an energy — and I read it)

  • Playful artistry (bold color, retro nods, hand-drawn magic)

That means your branding doesn’t just look good. It becomes the mirror to your magic that we’ll uncover in the process.

A white card with a logo of a sunrise over a landscape and the text 'RITA TOAJ' placed on a wooden surface with green leaves and a turquoise background.

Let’s brand your magic and step into your next evolution.

Transparency matters to me. Projects typically start at $5,555 depending on size of your company, complexity, and deliverables.

Your brand is an investment — one that will return in confidence, cohesion, and the clients you’ll magnetize when you’re finally showing up as your full self and aligned with your birth chart.

let's get started